Our approach to responsible sustainability is built on our desire to maximize economic, environmental, and social considerations.
“Sustainable” means “able to continue.” What does that mean for the packaging or any industry? It’s simple: Meet the needs of the present without compromising the ability of future generations to meet their own needs.* Sustainability is about reaching today’s needs without compromising the ability of future generations to do the same.
that is simple, but doing it requires effort, intention, and seeing ourselves as more than just a producer of corrugated products. For CPP, sustainability means a commitment to managed forestry, continuous recycling, and innovative energy management — while also being environmentally responsible about our product design, manufacturing, and distribution.
CPP is committed to “think beyond creativity” on sustainability — continuously analyzing our environmental impact at all levels, and improving our performance in all aspects of the packaging solution.
Our mission is to serve the needs of our customers, always, with products and services that exceed expectations for performance and environmental responsibility.
We maximize the environmental benefits of paper in the development of products that provide a sustainable solution while still being fit-for-purpose. Our product design, development, and innovation initiatives in this field include:
- Use of recycled material
- Substituting environmental affected materials
- Product protection
As a key part of our long-term business strategy, our sustainability platform is built on three pillars: People, Planet, and Performance. By investing in our workforce and our communities, acting responsibly with regard to the environment, and delivering strong financial results and innovative packaging solutions for our customers, we continue to make our business more sustainable.
Moving forward: the value of sustainable packaging
The deterioration of the environment caused by discarded manmade materials has reached critical levels, with proven negative impacts on ecosystems and now also potentially human health. As consumers become more environmentally conscious and hold businesses and their packaging standards to account, the hope is that companies will be incentivized to produce and package more responsibly.
However, environmental and societal benefits are not the only incentives for change - as leading companies address this global challenge, shifting their strategies towards sustainable and innovative packaging design, they succeed in unlocking new revenue streams and creating unique competitive advantages within their industry. As PACE reports, innovative delivery models and changing use patterns are calculated to be worth approximately $9 billion to the plastics industry.
Through harnessing design and after-use system improvements, economic opportunities for a further 50% of all plastic packaging are now possible. The economic value of implementing best practices in packaging design and heralding recycling as an end-use alternative to incineration, landfill, and energy recovery is estimated at $2 -$3 billion annually across OECD countries.
The competitive advantage to be gained, coupled with the opportunity to leverage brand power to shift consumer behavior, make compelling arguments encouraging all industries to join the packaging revolution. Certainly, as we lean into the Fourth Industrial Revolution and the technological advances it offers, the time has arrived for the industry to align on this pressing global challenge and forge a new reality together, through ambitious targets and innovations at scale.
At Kondaiah's Creative Print and Pack Pvt Ltd (CPP), our approach to corporate responsibility is built on our desire to maximize the social, economic, and environmental benefits of our business.
We take our responsibility to the environment seriously. That’s why we’ve designed programs and initiatives to help meet our own and our customers’ environmental goals.
We operate for the long term with a disciplined approach to business management. It is our responsibility to make sound decisions, follow best practices, and report transparently to our stakeholders.
We are committed to promoting a safe workplace, providing valuable employment opportunities, supporting our local community, and contributing to the health and welfare of our communities.
People, Planet and Performance
We create added value by appreciating the needs of our customers – with competitive and innovative solutions. The needs of our employees – by adhering to our company values. The needs of our shareholders – with best returns. And the needs of our environment – by acting sustainably.
- Our best investments are in human capital.
- When it comes to the environment, we're resourceful.
- Sustainability is good business.