Dear Beloved Business Partners We’ve just flipped the calendar page to our anniversary date 14 this August marks our 15th year in business. We didn’t want to let the occasion pass without telling you your patronage means a great deal to us. In looking back over our shoulder from that first day until now, we […]
The need to contain, store and transport materials have been around since the early days of humanity. However, over time, packaging has transformed from simply fulfilling a need to becoming integral to a brand’s message as well as consumer experience. Let’s take a moment to step back in time and observe the major technological advancements […]
Paper-based packaging is a versatile and cost-efficient method to transport, protect, and preserve a wide array of items. It is engineered to be sturdy, yet lightweight, and is customizable to meet product- or customer-specific needs. Corrugated containerboard is used to ship and transport everything from electronics to fragile glassware to perishable goods for […]
A branding strategy that contemplates the point of sale as a definitive decision point in the purchasing process and consequently defends the importance of packing as a guiding element. This approach, coined by the Argentinian Diego Giaccone aims to solve a certain design trend, which is too preoccupied with appearance, and forgetful of actual brand […]
Hangtags are the labels attached to clothing that usually contain the basic information about the item. Size, price, brand… all this can be found on the hangtag. But what is now becoming more prevalent in the industry is the practice of using hangtags as another weapon in the battlefield of marketing. Although many people think […]
Packaging design is the connection of elements like structure, materials, forms, imagery, typography, color, and regulatory information with ancillary design to make a product available for marketing. The first thing which is to do is create a vehicle that will help to serve, protect, transport, dispense, identify, store and distinguish a product in the marketplace. […]
We often talk about ‘magic’ when we discuss online and offline experiences. You can have magic at first glance on your website, magic in your marketing copy, and magic in your checkout experience. But we’d argue, the real magic happens when your product makes it into the hands of your customers. Your shipped package is often the […]
Studies show us that packaging has become more important than ever. It helps busy customers to make buying decisions. It contributes to their overall product satisfaction. It ensures that the product stands out on display stands. It boosts excitement levels when unboxing an online/offline purchase. As retailers, you want to do everything you can to […]
India’s growing middle class is pushing the growth of the meat sector. Research shows that there will be around 80% growth in meat demand by 2022 driven by convenience. This will bolster the adoption of processed meat, fish, and poultry products. The Indian meat market is US$31 billion growing at a CAGR of 20% and […]
Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]