Think Packaging. The Intelligent madness of love

Studies show us that packaging has become more important than ever. It helps busy customers to make buying decisions. It contributes to their overall product satisfaction. It ensures that the product stands out on display stands. It boosts excitement levels when unboxing an online/offline purchase. As retailers, you want to do everything you can to […]

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Sustainable Packaging in Meat Industry

India’s growing middle class is pushing the growth of the meat sector. Research shows that there will be around 80% growth in meat demand by 2022 driven by convenience. This will bolster the adoption of processed meat, fish, and poultry products. The Indian meat market is US$31 billion growing at a CAGR of 20% and […]

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the strategies and considerations for wealthy packaging

Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]

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Why Your Product’s Packaging Is as Important as the Product Itself

Your product’s packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use […]

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Branding and packaging for the globalized market

Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. As all brands are not equally liked by a consumer and he selects his brand after a careful analysis of a […]

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Difference Between Branding and Packaging

The product is described as an article or item, which is offered by the company for sale, in exchange for money. We all know that it is the features of the product that attracts and retains customers for a long time, but the role of branding and packaging is also substantial. Branding is used to […]

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Branding and packaging for the globalized market

Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. As all brands are not equally liked by a consumer and he selects his brand after a careful analysis of a […]

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