4 Steps to Successfully Manage Color Consistency With the growing need to provide full-service offerings or expand into new markets, many printing companies have added digital presses. Printing companies are also now acquiring wide-format digital printing equipment to service the sign, banner and POP (point-of-purchase) needs of their customers. Normally these digital purchases are made […]
Offset Press: Plotting a Course for Color Consistency WHAT DOES it take to keep an offset printing press performing consistently? It’s a question I have been asked more times than I can count — and with good reason. I use the analogy of driving a boat to describe what a press operator must do to […]
Dear Beloved Business Partners We’ve just flipped the calendar page to our anniversary date 14 this August marks our 15th year in business. We didn’t want to let the occasion pass without telling you your patronage means a great deal to us. In looking back over our shoulder from that first day until now, we […]
The need to contain, store and transport materials have been around since the early days of humanity. However, over time, packaging has transformed from simply fulfilling a need to becoming integral to a brand’s message as well as consumer experience. Let’s take a moment to step back in time and observe the major technological advancements […]
Paper-based packaging is a versatile and cost-efficient method to transport, protect, and preserve a wide array of items. It is engineered to be sturdy, yet lightweight, and is customizable to meet product- or customer-specific needs. Corrugated containerboard is used to ship and transport everything from electronics to fragile glassware to perishable goods for […]
A branding strategy that contemplates the point of sale as a definitive decision point in the purchasing process and consequently defends the importance of packing as a guiding element. This approach, coined by the Argentinian Diego Giaccone aims to solve a certain design trend, which is too preoccupied with appearance, and forgetful of actual brand […]
Sustainable packaging is important because it reduces the ecological footprint of all the stages in the product’s life cycle. It helps both the producer and the consumer reduce their environmental impact. The impact of humankind on the natural world is one of the greatest challenges we face today and in the decades ahead. Our expanding […]
Hangtags are the labels attached to clothing that usually contain the basic information about the item. Size, price, brand… all this can be found on the hangtag. But what is now becoming more prevalent in the industry is the practice of using hangtags as another weapon in the battlefield of marketing. Although many people think […]
The industry is a key player as consumers and other sectors adapt to the COVID-19 outbreak. Here is a three-step plan that can help packaging companies through the crisis. As the coronavirus outbreak has spread and its humanitarian impact has grown, industries that help provide for essential needs, such as getting food and required supplies […]
Packaging design is the connection of elements like structure, materials, forms, imagery, typography, color, and regulatory information with ancillary design to make a product available for marketing. The first thing which is to do is create a vehicle that will help to serve, protect, transport, dispense, identify, store and distinguish a product in the marketplace. […]