The packaging is a matter of promoting your product. So We at CPP, establish a packaging design lab for doing research on end-user psychological strategy, it will help to create the best packaging design with eye-catching handy features.
Packaging also helps sell and market products because it allows you to provide detailed information to the consumer who may be looking to buy. Important information, product measurements, instructions, or the purpose of the product can help consumers decide if the product is for them.
When consumers are faced with an array of product choices either in the store or online, a primary factor in their decision-making is product packaging. When choosing which product to pull off the shelf and consider purchasing, consumers have little information to go off of besides the packaging unless they did prior research. Many shoppers will choose a product with packaging that catches their eye. In fact, a majority of shoppers have tried a product because its packaging caught their attention on the store shelf, highlighting the importance of using your package design to help your product stand out from the competition.
Product packaging also has an impact on shoppers’ emotions, a study published in the journal Psychology & Marketing found. The researchers used an fMRI machine to measure brain activity while participants looked at various types of packaging. They found that when participants saw attractive packaging, they had more intense brain activity, including in areas associated with rewards. Unattractive packaging, on the other hand, caused activity in parts of the brain associated with negative emotions. These emotions likely influence purchase decisions.
Your packaging is often the first impression that someone gets of your company, and it’s crucial you make that first impression a good one. If your packaging is high-quality, customers are more likely to associate your brand and your products with quality. It’s especially important that your packaging adequately protects your products. If it does not, it can appear to customers that you do not care enough about your products and your customers.
As businesses continue to evolve and adapt to the changing landscape of the digital age, the use of artificial intelligence (AI) in branding has become increasingly important. AI is transforming the way that businesses approach branding, from designing packaging to creating personalized marketing campaigns, and is quickly becoming an essential tool for companies looking to […]
4 Steps to Successfully Manage Color Consistency With the growing need to provide full-service offerings or expand into new markets, many printing companies have added digital presses. Printing companies are also now acquiring wide-format digital printing equipment to service the sign, banner and POP (point-of-purchase) needs of their customers. Normally these digital purchases are made […]
Offset Press: Plotting a Course for Color Consistency WHAT DOES it take to keep an offset printing press performing consistently? It’s a question I have been asked more times than I can count — and with good reason. I use the analogy of driving a boat to describe what a press operator must do to […]
Dear Beloved Business Partners We’ve just flipped the calendar page to our anniversary date 14 this August marks our 15th year in business. We didn’t want to let the occasion pass without telling you your patronage means a great deal to us. In looking back over our shoulder from that first day until now, we […]
The need to contain, store and transport materials have been around since the early days of humanity. However, over time, packaging has transformed from simply fulfilling a need to becoming integral to a brand’s message as well as consumer experience. Let’s take a moment to step back in time and observe the major technological advancements […]
Paper-based packaging is a versatile and cost-efficient method to transport, protect, and preserve a wide array of items. It is engineered to be sturdy, yet lightweight, and is customizable to meet product- or customer-specific needs. Corrugated containerboard is used to ship and transport everything from electronics to fragile glassware to perishable goods for […]
A branding strategy that contemplates the point of sale as a definitive decision point in the purchasing process and consequently defends the importance of packing as a guiding element. This approach, coined by the Argentinian Diego Giaccone aims to solve a certain design trend, which is too preoccupied with appearance, and forgetful of actual brand […]
Sustainable packaging is important because it reduces the ecological footprint of all the stages in the product’s life cycle. It helps both the producer and the consumer reduce their environmental impact. The impact of humankind on the natural world is one of the greatest challenges we face today and in the decades ahead. Our expanding […]
Hangtags are the labels attached to clothing that usually contain the basic information about the item. Size, price, brand… all this can be found on the hangtag. But what is now becoming more prevalent in the industry is the practice of using hangtags as another weapon in the battlefield of marketing. Although many people think […]
The industry is a key player as consumers and other sectors adapt to the COVID-19 outbreak. Here is a three-step plan that can help packaging companies through the crisis. As the coronavirus outbreak has spread and its humanitarian impact has grown, industries that help provide for essential needs, such as getting food and required supplies […]