CPP Celebrates International Printers Day (24th February)

CPP has been celebrating Printers’ Day on February 24 every year to commemorate the birth anniversary of Johannes Gutenberg who is famously called the Father of the Art of Printing. In a fitting tribute to Johann Gutenberg, CPP Group Managing Director Mr. Kondaiah Chowdary felicitated CPPians (CPP Employees) who contributed to its growth marking the […]

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How To Choose The Right Packaging For Your Product

When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, but it will also keep your product safe […]

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Packaging The Brand For High-Stakes Competition

Nothing underscores the intensity of the marketer’s competitive landscape like the shelves in a supermarket. According to the Food Marketing Institute, between 1975 and 2008, the number of products in the average supermarket soared from 8,948 to just short of 47,000. Today, it is not unusual for a supermarket to carry 50,000 SKUs. The size […]

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The Five Things Product Packaging Must Do

Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape, and familiarity of location. Bestsellers succeed by appealing to the […]

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the strategies and considerations for wealthy packaging

Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]

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MD NOTE

Dear colleagues, usually at this time of year I write to you with plans and priorities, but this year above all else I want to thank you. I want to say thank you entirely team (CPPians), in 2020 our company brand spreads in 161 countries across the globe. And we stand as one of the best entrepreneurship […]

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Why Your Product’s Packaging Is as Important as the Product Itself

Your product’s packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use […]

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Branding and packaging for the globalized market

Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. As all brands are not equally liked by a consumer and he selects his brand after a careful analysis of a […]

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Difference Between Branding and Packaging

The product is described as an article or item, which is offered by the company for sale, in exchange for money. We all know that it is the features of the product that attracts and retains customers for a long time, but the role of branding and packaging is also substantial. Branding is used to […]

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