the strategies and considerations for wealthy packaging

Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]

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Best Cues to Luxurious Packaging

It’s easy to know luxury or prestige retail packaging when you see it, but what exactly are you looking at? What sensory cues are being activated that trigger a luxe response in the mind of the consumer? As the leading firm in luxury packaging we’ve assembled a list of design and sensory cues we most […]

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