Thank you for being a part of our success

Dear Beloved Business Partners We’ve just flipped the calendar page to our anniversary date 14 this August marks our 15th year in business. We didn’t want to let the occasion pass without telling you your patronage means a great deal to us. In looking back over our shoulder from that first day until now, we […]

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A History of Packaging

The need to contain, store and transport materials have been around since the early days of humanity. However, over time, packaging has transformed from simply fulfilling a need to becoming integral to a brand’s message as well as consumer experience. Let’s take a moment to step back in time and observe the major technological advancements […]

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PAPER PACKAGING

    Paper-based packaging is a versatile and cost-efficient method to transport, protect, and preserve a wide array of items. It is engineered to be sturdy, yet lightweight, and is customizable to meet product- or customer-specific needs. Corrugated containerboard is used to ship and transport everything from electronics to fragile glassware to perishable goods for […]

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An effective hang tag

Hangtags are the labels attached to clothing that usually contain the basic information about the item. Size, price, brand… all this can be found on the hangtag. But what is now becoming more prevalent in the industry is the practice of using hangtags as another weapon in the battlefield of marketing. Although many people think […]

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Think Packaging. The Intelligent madness of love

Studies show us that packaging has become more important than ever. It helps busy customers to make buying decisions. It contributes to their overall product satisfaction. It ensures that the product stands out on display stands. It boosts excitement levels when unboxing an online/offline purchase. As retailers, you want to do everything you can to […]

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Sustainable Packaging in Meat Industry

India’s growing middle class is pushing the growth of the meat sector. Research shows that there will be around 80% growth in meat demand by 2022 driven by convenience. This will bolster the adoption of processed meat, fish, and poultry products. The Indian meat market is US$31 billion growing at a CAGR of 20% and […]

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the strategies and considerations for wealthy packaging

Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]

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Best Cues to Luxurious Packaging

It’s easy to know luxury or prestige retail packaging when you see it, but what exactly are you looking at? What sensory cues are being activated that trigger a luxe response in the mind of the consumer? As the leading firm in luxury packaging we’ve assembled a list of design and sensory cues we most […]

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