We often talk about ‘magic’ when we discuss online and offline experiences. You can have magic at first glance on your website, magic in your marketing copy, and magic in your checkout experience. But we’d argue, the real magic happens when your product makes it into the hands of your customers. Your shipped package is often the […]
Studies show us that packaging has become more important than ever. It helps busy customers to make buying decisions. It contributes to their overall product satisfaction. It ensures that the product stands out on display stands. It boosts excitement levels when unboxing an online/offline purchase. As retailers, you want to do everything you can to […]
India’s growing middle class is pushing the growth of the meat sector. Research shows that there will be around 80% growth in meat demand by 2022 driven by convenience. This will bolster the adoption of processed meat, fish, and poultry products. The Indian meat market is US$31 billion growing at a CAGR of 20% and […]
Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. Packaging is a significant concern from a strategic perspective, with impacts ranging from the first impression consumers will have to environmental policy to cost-cutting. How a firm packages a product is therefore a key topic […]
It’s easy to know luxury or prestige retail packaging when you see it, but what exactly are you looking at? What sensory cues are being activated that trigger a luxe response in the mind of the consumer? As the leading firm in luxury packaging we’ve assembled a list of design and sensory cues we most […]
