Packaging as a marketing tool – why this is so important?
Difference Between Branding and Packaging
You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression […]
Branding and packaging for the globalized market
The product is described as an article or item, which is offered by the company for sale, in exchange for money. We all know that it is the features of the product that attracts and retains customers for a long time, but the role of branding and packaging is also substantial. Branding is used to […]
Best Cues to Luxurious Packaging
Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. As all brands are not equally liked by a consumer and he selects his brand after a careful analysis of a […]
It’s easy to know luxury or prestige retail packaging when you see it, but what exactly are you looking at? What sensory cues are being activated that trigger a luxe response in the mind of the consumer? As the leading firm in luxury packaging we’ve assembled a list of design and sensory cues we most […]