CPP Celebrates International Printers Day (24th February)

CPP has been celebrating Printers’ Day on February 24 every year to commemorate the birth anniversary of Johannes Gutenberg who is famously called the Father of the Art of Printing. In a fitting tribute to Johann Gutenberg, CPP Group Managing Director Mr. Kondaiah Chowdary felicitated CPPians (CPP Employees) who contributed to its growth marking the […]

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How To Choose The Right Packaging For Your Product

When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, but it will also keep your product safe […]

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Packaging The Brand For High-Stakes Competition

Nothing underscores the intensity of the marketer’s competitive landscape like the shelves in a supermarket. According to the Food Marketing Institute, between 1975 and 2008, the number of products in the average supermarket soared from 8,948 to just short of 47,000. Today, it is not unusual for a supermarket to carry 50,000 SKUs. The size […]

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The Five Things Product Packaging Must Do

Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape, and familiarity of location. Bestsellers succeed by appealing to the […]

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